Project for my Social Psych class last semester. This poster series was created to 1) challenge these internalized stereotypes by bringing them to the viewer’s attention and 2) expand the range of role models by including a diverse group of women. Each poster follows the same basic pattern: a woman who has demonstrated her competency in a particular area refutes the stereotype that appears above her in the form of “Girls can’t …”. While the posters target girls ranging from children to young adults, I expect the message would also cause people outside that demographic to question their own beliefs about women and power. I designed each aspect of the posters with several principles of social psychology in mind:
Oh, let’s get rich and buy our parents
homes in the south of France;
let’s get rich and give everybody nice sweaters
and teach them how to dance.
Let’s get rich and build a house on a mountain,
making everybody look like ants,
way up there, you and I, you and I.